For the second year running, we put together a comprehensive paid social campaign for Hampton involving planning, content production / design, delivery strategy, and analytics reporting. The primary goal of the campaign was to secure additional bookings for the school’s September Open Morning.

Content included 3x short-form reels, 1x animated reel, 2x stills carousels and 2x graphic carousels. We used current school demographic data to define audience targeting and implemented dynamic budgets over the course of the campaign to hit on key uptick periods for bookings.